Grades are the #1 criteria for the climbing media to select which ascents to present. To just report the name and the location says nothing in most of the cases. It is like starting to present topos without grades. I am sorry, I do not understand the question?
We always include name and location in the news and I guess half of the time, we include either name or location in the head line. One reason that some of the other websites include name and location more often in the headline is that they present their news in articles with bigger space. We have chosen to present the news directly on the first page in order to avoid clicking. This means however that our headlines have limited space.
Please read that Oliana was mentioned in the headline :)
I guess at the most 1 % of the 8a visitors would know which route he did if we mentioned the name in the headline :)
"I guess at the most 1 % of the 8a visitors would know which route he did if we mentioned the name in the headline"
If the headline was "Kleman Becan projects "Route XYZ" in Oliana, which he later did", at the most 1% of 8a visitors would know the grade of that route.
You decided to provide the grade information rather than the route information -> ergo grades are more important than the route.
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"Grades are the #1 criteria for the climbing media to select which ascents to present."
Probably true, however this has nothing to do with the way the news are reported, only with the selection, as you wrote yourself. By presenting any news, you already used the grade for selection. The way the news are presented, is another story.
I personally find the usually missing name of the route in a headline bad style and it really makes the page look very grade-focused. First impressions are the ones that count!
Grades over Climbs: The 8a.nu Approach?