Why the media are focusing on big wall speedy ascents

Rock & Ice has published yet another article focusing on how fast some guys did a big wall. Is this really interesting? "Stack and Caldwell’s ascent is likely the first time Mount Hooker has been climbed car to car free in a day." It may be interesting to follow the amazing speed records for the nose but should R & I make a new article if someone, including the running, cuts off hours or minutes for Mount Hooker "car to car" for the current record? Sport climbers are sometimes criticized for being so grade focused instead of centering on the beauty of climbing. Does it not send the wrong message to the big wall community if the media so often write articles on speed climbing on big walls? Is it not enough that there will be Speed climbing focus in Tokyo 2020?