The Boreal sticky rubber story

Until 1995, all sport climbing grade breakthroughs from 8a+ to 9a were done with Boreal shoes, including Ben Moon's Hubble and Wolfgang Gullich's Action Directe. Furthermore, Lynn Hill's FA of The Nose 8b+ in Yosemite was also made in Boreal shoes. Read the amazing story of the innovation of the sticky rubber in 1979 on the new Boreal website. In 1983, John Bachard imported 263 pairs and they completely sold out in two hours in the Yosemite Mountain shop. In the last 8a poll, 'Best Climbing shoes', Boreal did get 10%, which is more than a double up compared to five years ago.