Reinhold Scherer: Tyrolean Rock Star with a Lasting Legacy

Advertorial: Reinhold Scherer is a legendary figure in Tirol’s rock climbing scene. One of the true pioneers of the sport, he made a name for himself climbing some of the hardest routes in the region before making the switch to coaching and supporting some of the world’s best young sport climbers on their way to multiple World Cup and World Championships medals.

And as if that wasn’t enough, “Reini”, as he is known by all, is also the man behind the Kletterzentrum Innsbruck, one of the biggest and most modern indoor rock climbing centres in the world. Climber. Coach. Businessman. We met in the mountains with this man of many talents and endless energy to find out what makes him tick and how his priorities in life and on the rock have changed over the last 30 years. More info about Reini.