prAna - Fair trade and Environmental focus role model

- Do you print on recycled paper? That was the very first sentence and the most important issue for the prAna reps was. once we met them during ISPO 2006, selling ads for the 8a yearbook. The question made so strong an impression that we decided to dedicate the back cover of the yearbook to just talking about the environment. Now prAna is also focused on Fair Trade and they were one of the first apparel companies to offer Certified clothing. The Fair Trade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade. In practice the goal is to secure better deals for farmers and workers. Selling banners to prAna is both frustrating and eye-opening as they always want to talk about their Sustainability program including also recycled, organic and Blue Design certified garments. We are very glad to have prAna as one of the major 8a sponsors once again. Shortly there will be an 8a prAna T-shirt available.