13 May 2024

Gogor: Recover, Warm-up and Strengthen

Advertorial: In 2015, the doctor in mathematics Asier Mugertza broke a pulley while rehearsing one of his projects in Etxauri. As a result of that injury, an idea that was floating around in his head began to take shape: A small, portable device that would keep his tendons and joints warm between hits and hits during the cold winter sessions, which is when the rock has the best grip, but the chances of injury are also much greater. At that time, this device was going to help him recover sooner and better from his injury. He got to work and assembled the first wooden prototype by hand, with several springs and some interchangeable strips. A little later he assembled the first metal prototype and a couple of years later he assembled several 3D printed prototypes with a more professional finish. These prototypes were distributed among climbers, coaches, physiotherapists... and upon receiving feedback that exceeded any expectations, Asier decided to patent the idea.

"I already had the product, an innovative 3-in-1 (recovery+warm-up+strengthening) portable, small size that can be carried either in your pocket or hanging from the harness. Gogor comes to fill a void not satisfied by portable fingerboards, heating pads, terrifying fitness grippers... through a system that is simple, easy, and most importantly, totally controlled and versatile in contexts of both injury and full fitness, given that the user can configure the device to their liking at any time, changing the resistance force, the type of strip, adjusting to the size of the hand, measuring the arc path, working concentric and eccentric, etc... things that with the classics gadgets/squeeze or die methods are not possible."

Now the idea is to make the Gogor device available to any climber, for this it was decided to make a first industrial production of 1,000 units, but this requires a significant outlay, especially considering that it was decided to make 100% of the production in the Basque Country and at the same time achieve a competitive RRP. To achieve this, from the month of May to the month of July, crowdfunding will be launched on the Ulule platform to pre-sell 1,000 Gogor units.

As in all crowdfunding pre-sales, the product will be presented in different sales formats with discounts of up to 35% on the RRP. Therefore, users now have the opportunity to reserve their Gogor and receive it starting in December, which is when production is expected to be completed.

You can access the website www.climbinggogor.com to learn more about the Gogor device and here is a Youtube video.
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