28 January 2021

Critiscism towards Redbulls 360 m multi-pitch

Fanatic Climbing has published some critical comments regarding Red Bull's 360 meters artificial multi-pitch, featuring Janja Garnbret, Domen Skofic, and the routesetters. Sure, Red Bull commercials often go hand in hand with negative environmental publicity, but personally, I think this was one of their better.

Take any Formula 1 race and you will have a negative environmental impact times millions. On this Slovenian chimney, you only had some guys working hard for a few months, drilling and putting up holds which were later removed. At the same time, the film inspired many to start climbing, doing multi-pitches and even putting up similar things that will not be taken down afterwards.

Red Bull has done large investments in climbing and I am sure they will keep investing as our sport perfectly matches their business idea. We can hope they also could add some interest in rebolting etc., but all in all, we should be grateful for their interest in climbing and creating such a wonderful documentary.
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