23 October 2016

Cafe Craft presents their holistic approach once again

Gimme Kraft presents their second training bible after they first success - a book that sold out several times. The book, written by physiotherapist Simon Friedrich, contains some 240 pages and in practice it is about showing and describing non-climbing exercises. The overall message is "Climb Better, Feel Better" and "Climbing Training Meets Good Health also through MOBILITY - STABILITY - STRENGTH." It feels as if the whole book wanted to grab and shake all the gym rats focusing on finger power and inspire them with some odd training we seldom have seen before in climbing. The book is very user-friendly and you can more or less open it randomly and get very inspired. It is actually quite extreme and you just wonder what effect such training would have had on all climbers saying they never do any complementary training because this is what it is all about. Hannes Huch give some more insight: "Our first Gimme Kraft! book, written by Dicki Korb and Patrick Matros, was and still is a huge and unexpected success with nearly 25000 copies sold in less than 3 years. We received a lot of positive feedback from all over the world. The people especially seem to enjoy the easy-to-understand and inspiring design. It's more the Mac than the Microsoft among the training books :) But we also heard that people were missing entry level exercises, which gym-climbers can easily add to their bouldering to stay healthy. So we switched to our Cafรฉ Kraft physiotherapist Simon Friedrich, who's repairing all the climbers who want too much in too short time. We invented a very easy to handle training plan so that even a newbie can create his own additional program to his climbing training. There's a lot of emphasis on mobilisation and stabilisation, things a lot of climbers lack of! Nevertheless working with the book is intended to be fun and enjoyable and to keep your motivation high. Gimme Kraft! The Cafรฉ Kraft brand is growing again: In 2017 we will open another big franchise location ... but we can't tell the city yet. And we will release another book which will be about mental training. Main author will be none other than the rockgod himself: Jerry Moffatt!"
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