8a visitors are very active and dedicated

Official Similarweb statistics show that the 8a visitors stay 15 minutes on the site, which can be compared with 3 minutes for the main competitors. (UKC, Climbing, R&I and Planet M.) The average of page viewings for 8a is seven and for the competitors it is three. Furthermore, meanwhile 84% of the 8a visitors actively go to 8a, the competitors get only 41% of their traffic direct, the rest comes from Facebook and Google search etc. One possible explanation for this is that the other sites have been so active on Facebook etc so this is now their prime source of visitors. At the same time, one could assume that due to the Facebook-origin traffic, a large amount of the competitors' traffic is based on not so active climbers/non-climbing friends. Anyhow, the uniqueness of 8a not being active on Facebook etc and instead getting the real climbers' interest of getting updated on the climbing scene is what we are proud of. For 2016, we have made new records in sale and in fact, 95% of all banner placements are already booked :) This means that we have more resources to speed up the new design and functionality.