16 January 2012

James Pearson re-signs to lead Wild Country UK team...

James Pearson, one of Wild Country's top sponsees has put pen to paper and committed to the Wild Country team for another three seasons. James, one of the UK's top climbers has been with Wild Country for 5 years already, since his emergence as one of the brightest UK climbers in the early 00's and has cemented his strong relationship with this deal. James on Joy Division 8b, one of his big multipitch ascents earlier this year. James will be not only helping to test and prove Wild Country's latest gear but representing Wild Country across the globe as he makes his ambitious trips to such far flung regions and Chad or Greenland (as part of the North Face team) as well as missions closer to his new home in France - and obviously flying visits to the UK. James explained why Wild Country is such a good fit for him and why he chose to represent Wild Country: "Being a 'local lad' born a 'stones throw' from the Wild Country factory in the Peak District it was an obvious choice to work with Wild Country. I am proud to be an ambassador for the brand and help with the testing and proving of their new gear. I am hoping to really push myself in the next few years and having the support of Wild Country (as well as my other sponsors) makes all the difference.' Richie Patterson, Wild Country Marketing Manager commented: 'James has been an exceptional sponsee for Wild Country providing us with great feedback on gear as well as having an amazing appetite for rock which has resulted in some incredible ascents which we're proud to be associated with - I'm really happy that he's on board with us for the next few years.'
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