3 January 2016

85% of 8a visitors come "direct"

By analysing Similarweb, we can see that 8a.nu is the leading global climbing website as all competitors get most of their traffic from their country of origin. The 8a visitors are, on the contrary, evenly spread out around the globe. Furthermore, the most interesting fact is that 85% of 8a visitors come "direct" instead of just clicking on a link on Facebook or Google etc. The four main competitors to 8a get most of their visitors through links at Google and Facebook etc. 85% 8a.nu 45% UKC (32% from "Google" & 67% from UK) 33% PlanetM (42% from "Google") 24% R&I (50% come from social media) 23% Climbing (38% from "Google") In practice, in the Google and Social media era, getting 85% of the traffic direct, is extremely high and unique for a global social community like 8a.nu. This also shows a great potential to grow. To have such a high figure is also very interesting for the advertisers. If you only visit a certain domain because of a Facebook link, you are probably less interested to look around :)
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